Entreprise 2.0
In February and March 2008, JEMM research conducted a major study on Social Networks in the French companies.
Below are the main lessons:
- Concepts of Web 2.0 and social networks are known thanks to the visibility of the Internet public. Companies are to get involved and to consider how to capitalize on these new collaborative and community models
- Collaborative tools (email, instant messaging, file sharing) are now required by Knowledge Workers. Web 2.0 tools will become also mandatory in a business environment within two years.
- Study confirmed the 90%, 9%, 1% rule ( 90% of users read or browse but don't contribute, 9% of users contribute from time to time, but other priorities dominate their time, 1% of users participate very often and account for most of the contributions) is confirmed by the study.
- Chronophages, questionable, blogs and wikis are not regarded as indispensable.
- Advanced Web 2.0 tools (tags, sharing links, RSS feeds, ...) are known only by a minority
- Technological gap is confirmed. Most young people, those who work with customers in large enterprises are using more such tools.
- HR department are not involved in this move
- Social initiative leads to a significant change in organizations. Change managemenet is required
- There are strong expectations for these new models. This is not a distraction nor a gimmick.