IT providers services

JEMM research assists IT providers, software vendors, and IT integrators and consulting companies in understanding, analyzing their local markets, helps them defining their target and promoting their offers to maximize their chances of success. By capitalizing on corporate strategic messages and adapting them to the local market, JEMM research contributes to the success of the local teams. JEMM research helps IT suppliers understand, analyse, define, elaborate, and promote offerings. We provide advice on understanding the customers’ environment, constraints, and needs.

JEMM research provides IT vendors with a strategic vision of their competitive market. We offer a business development program to:

  • Identify European customers or prospects specific needs, pain points and concerns
  • Provide dedicated market analysis reports and intelligence data on target segments
  • Set up face-to-face meetings between identified and qualified prospects and the sales team

We work with IT providers in the following areas:

  • Key Notes: Introduction to marketing events on state of the art of technology, telecommunication and software infrastructure markets
  • Marketing Events: Organization and drive-to-event with potential setup of qualified prospect meetings
  • TEAM Program: Thematic market survey with specific customer targets combining quantitative and qualitative data
  • Market Analysis: Marketing research, target market analysis, recommended action plan
  • Sales Force Training: Internal or partner sales forces training (positioning, value proposition, sales kit, organization …)
  • Qualified Leads: Marketing research and investigation on a specific market target (Revenue, Geography, Industry, Employees …) to generate leads

JEMM research delivers its solutions in France and European countries

JEMM research aide les éditeurs de logiciels et les intégrateurs à comprendre, analyser, définir leurs marchés cibles et à promouvoir leur offres en maximisant leur chances de succès. En capitalisant sur les messages stratégiques corporate et en les adaptant aux réalités du marché de proximité, JEMM research participe au succès des équipes locales.

JEMM research propose en particulier une approche originale d’aide au Business Development qui combine :

  • L’identification des besoins spécifiques et des problématiques des clients Européens
  • L’établissement de rapports argumentés d’analyse sur les segments cibles
  • L’organisation de rendez-vous en face-à-face entre les équipes commerciales de l'éditeur et des prospects qualifiés.

Notre champ d’action d’intervention se décline en plusieurs domaines

  • Etat de l’Art
  • Key note :Introduction to marketing events on state of the art of technology, telecommunication and software infrastructure markets
  • White papers :  Document creation in line with the provicder's stratégy and value proposition

 

 

  • Market Analysis
    • Market insight : Market decription and perspective : Evolutions, technology innovations.
    • Study: Quantitative and qualitative market analysis based on a questionnaire built jointly by the provider and JEMM research
    • Critical Analysis : Recommandations et action plan based on a SWOT analysis.

 

  • Go To Market
    • Marketing Events : Organization and drive-to-event with potential setup of qualified prospect meetings
    • Strategic Campaings : Community management and animation (studies, articles, analysis, events)
    • Qualified Leads: Marketing research and investigation on a specific market target (Revenue, Geography, Industry, Employees …) to generate leads

JEMM research delivers its solutions in France and European countries

Want to know more? Have some questions? Request a proposal? contact us